Rooted in Strategy. Focused on Results.
At Overstory Marketing, we believe great marketing doesn’t start with tactics—it starts with intention. Our team blends decades of digital expertise with modern strategy to create custom growth plans for brands that want more than just clicks.
Whether you’re building from the ground up or ready to optimize what’s already growing, we’re here to guide you with clarity, creativity, and data-backed insights.
-
30+ years of combined digital marketing experience
-
Proven success across eCommerce, service, and B2B brands
-
Strategy-first approach tailored to your unique goals
Overheard at Overstory
Things We Say (a Lot)
Here’s what guides our strategy—and our clients’ success.
"The right marketing strategy doesn’t start with a funnel—it starts with asking the right questions."
-Barlow Smith
"When in doubt, simplify the funnel and clarify the message. Simplicity is key, don't make people work to become your customers."
-Sheena Salmon
"Most brands don’t need more marketing—they need better alignment.
When your message, offer, and channel strategy all point in the same direction, growth becomes easier—and cheaper."
-Everyone at Overstory
Marketing Strategy Built for the Long Game
We offer scalable solutions to help your brand take root—and thrive.
Brand & Messaging Strategy
Stand out with clarity and confidence.
Your brand is more than a logo—it’s the story, feeling, and promise you deliver. We help you define or refine your brand identity, voice, and messaging so it resonates with your ideal audience.
-
Brand positioning workshops
-
Core messaging & value propositions
-
Brand voice guidelines
-
Audience persona development
-
Competitive analysis
Whether you’re launching something new or pivoting, we’ll help you find your voice—and make it unforgettable.
Digital Marketing Roadmaps
Customized plans with a purpose.
No more guessing what to do next. We build custom marketing roadmaps that align with your business goals, growth stage, and resources. Think of it as your marketing GPS: guiding you through what to do, when to do it, and how to measure it.
-
90-day & annual strategic planning
-
Platform recommendations (SEO, paid ads, email, etc.)
-
KPI & goal setting
-
Budget and resource planning
-
Launch timelines & implementation guidance
Perfect for startups, growing teams, or marketing managers needing expert direction.
Campaign Audits & Optimization
Maximize what you’ve already built.
Not sure if your ads, emails, or content are working? We dive deep into your existing marketing campaigns and uncover what’s working, what’s not, and what to improve.
-
Google Ads & Meta Ads audits
-
Email marketing performance reviews
-
Website funnel & CRO assessments
-
Audience segmentation & targeting analysis
-
Actionable recommendations for quick wins and long-term gains
Ideal if you’re already spending budget—but not sure if you’re seeing the results you should.
Get In Touch
Have a question or need more information? Feel free to reach out to us. We're here to assist you in enhancing your online presence and growing your business.